Day: July 2, 2025

From Beach to Street: How Reef Is Redefining the Sandal Game in the U.S. Fashion Market

📌 Executive Summary The American footwear landscape is rapidly evolving. With comfort becoming synonymous with style, sandals—especially versatile, fashion-forward designs—are dominating wardrobes year-round. Amid this shift, Reef, the iconic beachwear brand, is emerging as a key player by fusing coastal lifestyle with urban aesthetics. This report explores current trends, competitive brand positioning, and highlights Reef’s