Day: July 16, 2025
The Rise of Soft Furniture in the U.S.: Market Trends and Business Opportunities
Introduction In recent years, the U.S. soft furniture market has undergone significant transformation, driven by shifting consumer preferences, increased urbanization, and the rise of direct-to-consumer (DTC) brands. Soft furniture — which includes upholstered sofas, sectionals, loveseats, and armchairs — has become an essential part of home design, combining aesthetics, comfort, and modularity. 1. Market Overview