Day: August 10, 2025
The New Era of Lingerie: Sustainable Materials, Smart Design, and Future Aesthetics
— Industry Trends and Wacoal’s Leadership I. The Industry at a Crossroads Over the past decade, the lingerie industry has undergone a profound transformation. Consumers no longer prioritize only “sex appeal” or “silhouette shaping,” but instead emphasize comfort, sustainability, and inclusivity as core values. At the same time, global regulations and shifting market dynamics are