Day: December 4, 2025

U.S. Wig & Hairpiece Market in 2026: Trends, Drivers, and Strategic Outlook

Executive Summary The U.S. wig & hairpiece market is undergoing rapid expansion, driven by rising aesthetic and medical demand, advances in synthetic-hair technology, growth of direct-to-consumer (DTC) and online retail channels, and increasing social acceptance of wigs as everyday fashion accessories. As of 2023, the total U.S. market was valued around USD 2.79 billion, and